Kerasilk Product Launch
The objective was to effectively relaunch the Kerasilk brand globally as Goldwell’s premier luxury hair care product.
Breaking into the premium hair care industry required an extensive amount of press coverage and collateral. Goldwell held a global launch event, aired commercials, and released national print advertising in Allure, Elle, Glamour, Harpers Bazaar, Town & Country, Vogue, and W Magazine to reach the mass consumer market.
Role: Strategy & Concept, Storyboarding, Scriptwriting
Collateral produced: Print Ads, Interactive Launch Presentation, Product Commercials
Agency: B. Creative Group