Role: Strategy, Research, Design, Photography, Motion Graphics
Collateral: Website Design, Vector Illustration & Animation, Photography
Agency: B. Creative Group
Segall Group
Website Redesign
With the fast-moving world of technology within the retail-oriented real estate industry, Segall Group wanted to refresh their website to reflect their agile mindset and forward thinking.
They wanted a site that reflected their core values and told a story about the experience of working with them.
Their website allows users to easily understand who they are, what they represent, and why they would be the obvious top choice among their competitors.
Mobile First
It was important to the client to have responsive site since they position themselves to be forward-thinking and agile.
When wire-framing and designing the site, it was imperative that elements were intuitively adaptable for multiple screens, even if there was a higher level of interactivity.
Interactivity
The client did not want the typical “smiling headshots in bubbles” look that has become a trend and staple. Instead, we decided to approach the team page from an interactive perspective — all whilst highlighting Segall Group’s beautiful Fells Point office space.
The “About Me” section of their website features an animated horizontal swipe-through that introduces each team member and shares their contact information on a ‘tag’, a visual heavily present in the brand video.
Motion Graphics Brand Video
Along with the website, the task was to conceptualize and execute a brand-centric video that portrayed what they do and who they are.
The client wanted to be seen as tech-forward and innovative so many of the graphics reflect a ‘futuristic’ look. The video takes the viewer through the office, interacting with several of their team members along the way.